Bartlett will participate in the Arabian Travel Market fair in Dubai

Edmund Bartlett.

KINGSTON, Jamaica – Tourism Minister Edmund Bartlett is heading to Dubai, United Arab Emirates (UAE) to participate in the highly anticipated Arabian Travel Market (ATM) 2024 trade show.

Bartlett, who left the island on Friday, will be joined by tourism director Donovan White and other representatives of the Jamaica Tourist Board (JTB) for the prestigious event, which takes place from May 6 to 9, 2024.

According to a press release, the ATM is a global event aimed at promoting growth and opportunities within the travel and tourism sector in the Middle East. This year’s theme, ‘Empowering Innovation – Transforming Travel Through Entrepreneurship’, underlines the event’s commitment to exploring innovative and sustainable tourism trends.

Bartlett emphasized the importance of Jamaica’s participation in the ATM trade event, saying: “Participation in the Arab travel market is an important part of our global marketing strategy.”

“There is no other event like this, which provides an unparalleled platform for exposure and creating valuable connections within the Middle East travel industry. We look forward to engaging with a wide range of stakeholders including media outlets, tour operators, airlines and potential investors, all with the aim of fostering new collaborations and driving further growth in the Jamaican tourism sector,” he continued, adding added: “This year’s focus on entrepreneurship in the context of innovation and sustainability is particularly timely.

“Jamaica is a bedrock of creativity and talent, and we are keen to showcase the unique experiences offered by our local tourism entrepreneurs,” he said.

Bartlett’s Dubai program includes high-level assignments designed to strengthen Jamaica’s position in the Middle East tourism market. As a result, the Minister of Tourism is expected to be actively involved with the media during the event to promote Destination Jamaica.

He will participate in a series of interviews with media entities such as Al Khaleej, a leading Arabic-language newspaper, and, a prominent travel and tourism website in the region. He will also participate in an interview with CNN Business Arabic and Sky News. He will also be a guest on the Business Breakfast program on Dubai Eye 103.8 FM.

Minister Bartlett will also appear on ATM’s Future Stage, where he will contribute to a panel discussion on ‘The New Age of Island Tourism’.

The Jamaica Tourist Board is expected to have a booth at that event. It is expected to serve as a hub for strategic meetings across the forum.

In addition to participating in high-level discussions with several representatives from Emirates Airlines and travel management and consulting companies such as Virtuoso and Sharaf Travel, Bartlett will reportedly interact with key decision makers from leading travel and tourism companies, including Khalil Hasan, Managing Director at Nirvana Travel & Tours; John Varkey Khailat, VIP Holidays Manager at Omeir Travel; representatives of luxury travel companies, Dulaiman; and Faraj Nissam of Kanoo Travel.

Minister Bartlett will return to Jamaica on Friday, May 10, 2024.